Destination 270

SMU Students Analyze the 2012 Presidential Election

Bringing out the big guns

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The battle for Jeff Bingaman’s open Senate seat has been one of the main focuses this election. Representative Martin Heinrich and former Representative Heather Wilson are fighting to claim the coveted seat. The interesting thing about this race is both of the contenders have represented the same district in New Mexico. Wilson represented New Mexico’s 1st district from 1979-2009. She lost in her 2009 reelection campaign in the primaries to Steve Pierce who was then beat by Martin Heinrich.

            According to an internal poll released by Wilson’s campaign, Heinrich holds a 9-point lead over Wilson. The two sides have saturated the airwaves with attack ads for the past 7 months yet Heinrich has maintained a steady lead over Wilson. Many of his ads feature him talking with veterans, pitching a tent with his family and touting his voting record. Early in the campaign Wilson tried to portray him as a “Washington Insider” however Heinrich responded with an ad showing him sleeping in his office in Washington because he didn’t want to hold a permanent residence there since his home is New Mexico.

            Heinrich has yet to falter and continues to hold a healthy lead over Wilson. However, this week the former representative is pulling out the big guns and bringing in big name Republicans to join her on the stump. Tomorrow, Sen. John McCain (R-AZ), Sen. Kelly Ayotte (R-NH) and Sen Lindsey Graham (R-SC) will hold news conferences and attend private fundraisers for Wilson. Moving into the final stretch of the election Wilson is pulling together her resources to motivate her base and create a surge in the polls. It will be interesting to see if these surrogates make an impact or if Heinrich will remain untouched in the polls.








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