Destination 270

SMU Students Analyze the 2012 Presidential Election

“In His Own Words”

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The Obama campaign released a 30 second ad that took little effort on behalf of the president’s staff. The ad, “In His Words,” showcases Mitt Romney’s speech at a fundraising event that included his infamous ’47 percent’ remarks. Images of those constituting the 47% are displayed throughout the ad, while Romney’s speech plays in the background. Potent Romney quotes such as, “Dependent upon government,” “Victims,” and “Believe that they are entitled” are showcased throughout the ad.

It doesn’t get much better than a candidate providing all of the material for an ad. Romney’s camp has made many attempts to diffuse his controversial comments, but Obama’s team is milking Romney’s words for everything they are worth. The ad targeting middle-class voters will air in the key states of New Hampshire, Virginia, Florida, Ohio, Iowa, Nevada and Colorado.


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