Destination 270

SMU Students Analyze the 2012 Presidential Election

Explaining ‘New Economic Patriotism’

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During President Obama’s opening statement at University of Denver for the first 2012 presidential debate, the term ‘new economic patriotism’ was introduced to millions. However, Obama released a new two-minute TV ad six days prior to the debate detailing the ‘new economic patriotism.’

Ad Overview

Obama prepares Americans for what is to come in the upcoming election season, “debates, speeches, and more ads.”

Obama continues to use his charm as a tool for personal connection with Americans, “If I could sit down with you…here’s what I would say.” Following this statement Obama delves into four points that comprise the ‘new economic patriotism.’

  • Create 1 million manufacturing jobs through double exports and give tax breaks to companies who support America
  • Cut oil in half by producing more American energy
  • Maintain best work force in the world by 100,000 math and science teachers and train 2 million workers with job skills
  • Reduce deficit by $4 trillion


The middle class is everything in this presidential election and Obama created a shout-out just for the middle class constituency, “rooted in the belief that growing our economy begins with a strong, thriving middle class.”

Obama then wraps up the ad by recognizing the power of the American, the power to vote. He asks viewers to read his plan and compare it to Romney’s strategy. This transfer of power makes the viewer trust Obama since Obama is confident enough to go head-to-head with Romney’s plan.

These four points are critical to the number one issue this election, the economy, and could determine the Obama campaign’s fate.

The ad is airing in New Hampshire, Virginia, Florida, Ohio, Iowa, Nevada and Colorado.


One thought on “Explaining ‘New Economic Patriotism’

  1. Pingback: New Romney Ohio Ad « Destination 270

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