Destination 270

SMU Students Analyze the 2012 Presidential Election

Romney Produces Exclusive Ohio Ad

Leave a comment

Mitt Romney has Ohio in the center of his radar and is giving the Buckeye state the attention it needs with its own exclusive ad. In his new 30 second ad, ‘Ohio Jobs’, Romney briefly introduces his new plan to create 12 million jobs. Romney’s ad is a rebuttal to Obama’s ad released last week on ‘new economic patriotism’ (see a post on the ad here) that was released in battleground states. Obama’s ad was two minutes long and was able to into more detail about his initiatives to produce more jobs, but Romney uses the most of his 30 seconds.

For starters, the majority of the ad shows Romney in a manufacturing plant of sorts while he is in a button down shirt with no tie. This immediately resonates with middle-class voters in Ohio (whom both candidates are vigorously trying to win over) as Romney is usually seen in a suit and tie. Romney breaks his stereotypical stiff exterior and is very comfortable throughout the ad.

Romney attacks Obama, “Under President Obama we’ve lost over half a million manufacturing jobs” and also slips in the fact that he is ready to take on China in the global market. Romney then introduces his general plan to create 12 million new jobs, but focuses on producing America’s energy in Ohio.

This ad is a much needed step in the right direction for Romney and the middle-class in Ohio. The presidential hopeful is embracing his post debate bounce and using it to his advantage. Be sure to continue visiting the website to see what steps Romney takes in winning over Ohio voters.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s