Destination 270

SMU Students Analyze the 2012 Presidential Election

Find a Way

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The Romney campaign released a new ad entitled “Find a Way” today. The ad juxtaposes Obama’s administration to Romney’s tenure as governor of Massachusetts, making a point to attack Obama’s defense that the economy needs more than four years of repair.

The ad also capitalizes on Obama’s comment stating that it’s impossible to change Washington from the inside, and suggests that yes, it is, and Mitt Romney is the man for the job. While it does center on a somewhat dated sound bite, ours is a political realm where everything said can and will be used against you. I predict the ad will be received well—it has a focused argument and does not rely on using insultingly ridiculous figures like Big Bird. Check out the ad for yourself here on Destination270.


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