Destination 270

SMU Students Analyze the 2012 Presidential Election

Obama’s Retweet Power

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President Barack Obama will be written down in the books as the first president to use social media in ful force for his campaign and presidency. With almost 23 million followers, Obama holds ultimate clout in the twittersphere and he amped it up yet again after his second term victory.

A heart warming photo of President Obama embracing his wife while both wearing patriotic colors was inserted with a caption of, “Four More Years”. This photo quickly gained momentum. First with over 100,000 retweets, the photo has now been retweeted over  750,000 times and has been favorited over 250,000 times.

On Facebook, the same photo had more than 857,000 likes and 120,000 shares just over a half an hour since it was posted. Currently, the photo has over one million likes.

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