Destination 270

SMU Students Analyze the 2012 Presidential Election

Three Sentences to Summarize this Election

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1. Nearly $6 Billion in campaign funds were spent in total by both candidates, the overwhelming majority of that $6B was spent in a handful of states.

2. Convention bounces and debate bounces did what bounces do; they followed the ultimate law of physics: What goes up, must come down. Moreover, Lichtman’s Keys to the White House and economic forecast accurately predicted the election… 14 months ago. 

3. After the $6 Billion in campaigning, traveling, news ads, and ESPN half-time show stints, Barack Obama remains President of the United States of America. He won reelection with less votes than John McCain received 4 years prior. 


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