In winning Wisconsin by 14 points in 2008, Democrat Barack Obama made big inroads among swing voters in the state. He carried independents by almost 20 points, won suburbanites by 6 points, and even won rural voters, which normally lean Republican. He also got bigger than normal margins from Democratic-leaning groups, including young voters, women, union households and urban voters.
2012 exit polls show him losing white men by double digits, though narrowly carrying white women. They show him narrowly losing white voters overall in Wisconsin, who make up roughly 90% of the state’s electorate. But Obama led overwhelmingly among non-white voters. Exit polls show him losing rural voters this time, but maintaining huge margins among urban voters, a category made up of people living in cities of 50,000 or more.