Destination 270

SMU Students Analyze the 2012 Presidential Election

Waitress Moms

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An emerging demographic this campaign cycle has been the so-called “waitress moms”.

This group represents women who are concerned economically and maintain a diverse array of needs. The New York Times offers a definition of what this demographic of “waitress moms” means, “She has slipped a rung or two down the economic ladder from the soccer moms of the more prosperous 1990s, as indicated by her new nickname — waitress mom. Rather than ferrying children around the suburbs in minivans, she is spinning in the hamster wheel of a tight economy and not getting ahead.”

Female voters were highly courted by all candidates this election cycle, and their impact was forecasted to have the biggest impact for the presidential election.

Women typically remain undecided much longer than their male counterparts and their vote was heavily coveted by each candidate, “While women in general have historically supported Democratic presidential candidates, working-class white women without college degrees are among their weakest links. Mr. Obama lost them to Hillary Rodham Clinton in the Democratic primaries in 2008, and to John McCain, the Republican, in the general election.”

As both parties reassess how they can appeal to each voting bloc, they will have to continue to assess their party platform within the various needs of women in America.



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