Campaigns this election rivaled the actual candidates themselves. There were many critics of the Romney campaign, particularly within his party.
1. Plan early. Even before Mitt Romney was officially declared the Republican nominee, the Obama campaign was on the air in key swing states, locking in perceptions about Mitt Romney among key groups of voters. In addition, the campaign secured upfronts early, which saved a significant sum of money, especially in crowded advertising environments.
For businesses launching a new product, or businesses that hear that a key competitor is launching a new product, shaping early perceptions can be critical. Securing upfronts in both traditional and digital media can save money and enable key influencers to be reached and their opinions solidified in advance of any competing communication.
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