Destination 270

SMU Students Analyze the 2012 Presidential Election

Bad polls let the GOP down

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The erroneous polls that I referred to a few posts ago have greatly disillusioned the GOP.  While at the time, the polls encouraged the Republican candidates, they are now facing a loss that they never saw coming.

“On the Republican side, this was the worst cycle ever for polling and there’s nothing that even comes close to it,” said GOP strategist Curt Anderson, who helms the media and polling firm OnMessage. “It was a colossal disaster and it wasn’t confined to the presidential campaign.”

There were many factors that the Republicans may not have considered: the strength of Obama’s young and minority vote, Obama’s 6-point lead, and inaccurate screening that excluded many Democrat voters.

The result of the inaccurate polling left the GOP scrambling to figure out what they did wrong.  While they pick up the pieces, it looks the pollsters are going to need just as much reformation as the Republican party.

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